#8 Alpha Finance Lab – Tascha on finding product market fit in the fast moving cryptocurrency world

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Tascha Punyaneramitdee is the Co-Founder and CEO of Alpha Finance Lab. She’s the first and only Thai female founder that has built a unicorn company. Alpha Finance made its way to the world in September 2020. In the span of just six months, it hit a unicorn status with more than $1B in value locked under the company’s lending solution, Alpha Homora.

Alpha Finance aims to build a decentralized financial (DeFi) product suite that has instant product-market fit. Alpha is uniquely positioned as a nimble company that doesn’t fix itself into one product, but rather a lab that continuously finds pain points in the market and quickly builds products to fill that gap.

Since Alpha tries to build a product that has product-market fit on Day 1, Tascha needs to figure out what isn’t working…fast. “Consistently making decisions to prioritize resources and products with time pressure is the most challenging part of being a founder.”

Finding product-market fit isn’t easy, but a rule of thumb is “A product that has product-market fit is the product that people ‘get’ that it’s unique right away.”

Tascha listens to her gut feeling in both her life and her company. She relies on her instincts to figure out what’s the most important thing to do and build, and that has led to a company that leads DeFi innovation and able to grow into a unicorn in just 6 months of launch.